To find an understanding in this technology's deprecation, you need not look farther than what has come to supersede it. For many, radio has become a term not simply for a kind of technology, but instead for a non-user selected venue of semi-randomized music. On the main page for the music service Pandora, as an advertisement for the company no less, is the service described as "personalized radio." Pandora is not alone in this use of the term, of course. The music streaming software Spotify describes their randomized music stations as radios. How could this be if radio communications isn't even involved within the software? At this point, it's what radio has become to mean to the modern day populace; not its technology, but its use and purpose of the end user.
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| (Fig. 1. Excerpt of Pandora's wording on radio.) |
Music on the road broadcasted from a localized station is the new face of radio; though, more simply to the point of music. In what was historically the most popular and essential of listening venues is relegated to an automotive vehicle. As radio-plays were overcame by serialized television, so did become the broadcast by internet streaming.
However, all is not entirely lost for radio. Although no longer as popular as it once was, there's a high possibility of "radio becoming more and more of a niche medium" (Doug Irwin). As posed within his article "What Does the Future of Radio Look Like?", Vice President of Engineering at iHeartMedia (formerly iHeartRadio) Mr. Irwin poses that "As technology evolves the business that many of us know as broadcasting will continue so shrink, but it's not going away any time soon." With a high ranking member of one of the largest radio conglomerates admitting that radio is going the way of the buffalo, it's hard to not spell doom for the once titanic medium, but there's always a silver-lining. As Doug Irwin says, radio will never truly die. It may have been relegated to vehicles, but, in a way, that may simply be where it's best suited. In a 2017 interview with Ben Lawrence of Mixcloud by Stuart Dredge, Ben suggests that while it may seem like radio is dying, it's not. It's only in how we view it (9). Although both disagree on how optimistic the future of radio can be, they both agree that spelling doom is only premature. While internet and other mediums can be more involved, radio has always been a stand-by format. It's how people discover music and can be how people become engaged with music without much worry. Little do we need an all engaging media format when on an open road. Radio will never die, but it will never cast a shadow so as it once did.

